On 15th May 2025, the Cycle to Work Alliance hosted leaders from across the active travel, business, and cycling advocacy sectors to confront one of the most pressing challenges facing the UK’s active travel ambitions: how to ensure safe, inclusive, and accessible cycling for all.
The Alliance was joined by representatives from Cycling UK, Association of Cycle Traders; Bikeability; Cycle Solutions; Vivup; Cyclescheme; Labour Cycles; Association of Independent Professionals and Self-Employed (IPSE); London Councils; Conservative Environment Network; the Chartered Institute of Payroll Professionals; and the University of Leeds.
While the policy framework for active travel continues to strengthen, participants agreed that without accelerated delivery on the ground and a unified voice across the sector, inclusive cycling will remain out of reach for too many.

Key themes of the debate included:
Making cycling safe
Safety remains the number one concern, particularly for women. Despite progress in infrastructure and investment, the cycling gender gap persists – with men still over 25% more likely to cycle than women, according to polling commissioned by the Alliance.
The roundtable called for inclusion to be embedded into the Department for Transport’s upcoming Cycling and Walking Investment Strategy, from cycle training and improved storage to a cultural shift that presents cycling as an everyday activity for all people – not just the confident few.
Empowering local delivery and employer engagement
Local authorities are at the sharp end of delivery – yet too often they are left without the funding or resources needed to bring active travel plans to life. Participants stressed that progress depends on empowering local councils to implement infrastructure, communications, and support that meet the needs of their communities.
Employers also have a key role to play from workplace cycle parking to supporting commuting routes and promoting the benefits of cycling. Businesses are well-positioned to help embed a culture of active travel.
Widening access – especially for the self-employed and low-paid workers
The Cycle to Work Scheme continues to be a vital tool – contributing to nearly a quarter of adult bike sales last year. But its potential is still far from fully realised. The current salary sacrifice model excludes many of those who would benefit most – particularly self-employed individuals and lower-income workers.
The roundtable discussed the importance of developing new access routes, such as retail finance and direct support options, that retain the scheme’s strengths while expanding its reach. With the gig economy on the rise, reforming access isn’t just a question of fairness – it’s an economic imperative.
Uniting behind a shared voice for change
Perhaps the clearest message from the roundtable was the need for greater alignment across the sector. Participants backed proposals for a shared charter on inclusive travel planning, a common evidence base, and coordinated communications to strengthen national influence.
A consistent, cross-sector voice can help ensure cycling is seen not as a fringe lifestyle, but as an essential, equitable, and low-carbon mode of transport – one that delivers health, economic, and environmental benefits at scale.
Delivery and change
The roundtable made clear that the building blocks are in place – but the time for delivery is now.
By working together, empowering local action, and ensuring no one is left behind, the sector can create streets that are safer, more accessible, and truly inclusive.